I found this article Secrets of Start-Up Queens: How to Launch a Successful Business in Today’s Entrepreneurial Economy while I was on Buzzfeed today. The articles discusses the experiences of supermodel and business tycoon Iman and model and social media queen Coca Rocha. It struck a cord with me because I want to have longevity in my career and be more than just an actress. I want to have a platform and a voice. Here is a highlight from the article:
"Iman spoke of photoshoots early in her career, and the struggle to find makeup shades that matched her skin color. (Incidentally, the first time she wore makeup at all was on her first shoot.) So, years later with her supermodel status cemented, she decided to start her own eponymous makeup line targeted toward women of color. To be taken seriously as a businesswomen, though, she said she needed to “divorce herself from the [fashion] industry.”
I stopped going to fashion parties and networked not with fashion people but [with] business people. And I asked for help from executives. You will not believe, when you reach out and ask to be mentored by another female executive, how you will be uplifted.
Coco Rocha then told the audience she’d been peppering Iman with “entrepreneurial questions” in turn. While Iman branded a product she felt passionate about, Coco made herself the brand: “This is awkward because I’m listening to these ladies that are powerful businesswomen and I’m like uh… ME!”
She spoke of wanting to create a well-known persona in the same way the “old era” of supermodels did. She said, “I noticed that no-one knew much about me and no-one cared to know [either].” She cited social media as the way she’s created a personality to accompany the face. (As of writing, Rocha has 550,607 Twitter followers and 427,066 on Instagram. She recently wrote a “Why I Instagram” column for Vogue.)
[As a model] I had no way to have a voice — so in order to have a longer, more successful career, I started a blog. I wrote about nothing; I remember one post was about a bird named Tweety. And people were like, ‘Tweety’s so cool, he’s fantastic.’ I thought, ‘this is really awesome, I have an audience!’
"Iman spoke of photoshoots early in her career, and the struggle to find makeup shades that matched her skin color. (Incidentally, the first time she wore makeup at all was on her first shoot.) So, years later with her supermodel status cemented, she decided to start her own eponymous makeup line targeted toward women of color. To be taken seriously as a businesswomen, though, she said she needed to “divorce herself from the [fashion] industry.”
I stopped going to fashion parties and networked not with fashion people but [with] business people. And I asked for help from executives. You will not believe, when you reach out and ask to be mentored by another female executive, how you will be uplifted.
Coco Rocha then told the audience she’d been peppering Iman with “entrepreneurial questions” in turn. While Iman branded a product she felt passionate about, Coco made herself the brand: “This is awkward because I’m listening to these ladies that are powerful businesswomen and I’m like uh… ME!”
She spoke of wanting to create a well-known persona in the same way the “old era” of supermodels did. She said, “I noticed that no-one knew much about me and no-one cared to know [either].” She cited social media as the way she’s created a personality to accompany the face. (As of writing, Rocha has 550,607 Twitter followers and 427,066 on Instagram. She recently wrote a “Why I Instagram” column for Vogue.)
[As a model] I had no way to have a voice — so in order to have a longer, more successful career, I started a blog. I wrote about nothing; I remember one post was about a bird named Tweety. And people were like, ‘Tweety’s so cool, he’s fantastic.’ I thought, ‘this is really awesome, I have an audience!’